DIGITAL MARKETING

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

 

Marketing in the digital space commonly referred to as ‘Digital Marketing’, in the present day is an inescapable term for any organization; and has become one of the most discussed topics across industries and geographic boundaries.

The rise of the tech-savvy Millennials and Generation Z consumers, coupled with disruptive technological growth has ensured that traditional marketing methods have become insufficient and in many cases ineffective to drive sales, grow brands or compete in the market.

An offshoot of Digital Marketing is Social Media marketing which harnesses the power of social media platforms to connect with consumers and effectively market products and services. While social media is renowned for making both people and brands shoot to stardom and fame overnight; it has also caused the downfall of many.

Course Objectives

The primary objective of this Digital Marketing Training Course is to empower the working professional with:

  • Fundamentals of digital marketing and its business implications
  • Fundamentals of social media marketing and its implications to marketing activities
  • An overview of social media & other digital media in the region
  • An understanding of the industry standards, best practices and latest developments
  • In-depth study of the procedures in:
    • Creating a digital marketing framework
    • Search engine optimization (SEO): Keyword research
    • Display advertising, search marketing and Google Adwords
    • Social Media Marketing- Facebook, Instagram, Twitter and YouTube
    • Setting industry-relevant e-commerce practices
  • Knowledge to strategize and manage viable digital marketing and social media campaigns
  • The essential expertise to better manage and review outsourced digital marketing agencies

Course Outline

The course will comprise of the topics mentioned hereunder that are crucial aspects of Digital Marketing:

Module 1 – Introduction to Digital Marketing and Social Media Marketing

  • Fundamentals of Digital Marketing
  • Fundamentals of Social Media Marketing
  • Responsibilities of the Digital Marketing professional
  • Digital marketing framework
  • Current state of social & digital media in the region

Module 2 – Content Creation and Design Essentials

  • Auditing existing content and creation of new content
  • Identifying and formulating a content strategy
  • Implementing a content plan
  • Analyzing and improving content
  • Learning to make great flyers design with canva

Module 3 – Social Media Marketing- Channels

  • Introduction to Social Media and its implications for businesses
  • Social media marketing:
    • Facebook
    • Whatsapp
    • Twitter (X)
    • Instagram
    • Youtube
    • TikTok

Module 4 – Social Media Marketing- Influencers

  • Influencer marketing:
    • Understanding Influencers and Bloggers
    • Choosing the right Influencers
    • Influencer Relationship Management

Module 5 – Digital Advertising

  • Digital Display advertising
  • Digital Remarketing
  • Goal setting and budgets
  • Programmatic Display Advertising

Module 6 – Search marketing

  • Search Engine Optimization (SEO) and Keyword Research
  • Search Engine Marketing (SEM), Pay Per Click(PPC) and Google Adwords
  • Content Development and Optimization
  • Google Analytics and interpreting reports

Module 7 – Email Marketing

  • How to build the right subscriber list
  • Build a database by segmenting based on demographics, mode of acquisition, target group
  • Finessing email marketing tools and software
  • Designing email copies & automating emails
  • Extracting information from email campaign analytics

 

Duration: 3 Weeks

Date:

Batch A: 8th – 26th April

Fee:  90,000.00

To register, fill the form below or call 08033146625