We are here again to show you tips on how to make your designs speak for you

Optimize readability

Another great tip is to always make your text easy to read. This applies to how you overlay text on backgrounds, the colors and fonts you use for headings and how elements relate to text and flow of the design.

Choose the best typeface for your project, one that not only matches your message but is also easy to read. It needs to be easy to read over a background image or texture.

Do everything in your power to make the context in your design easy to read and understand. This applies to both the actual text and visualizations like charts and data widgets.

Make good use of spacing.

Good spacing is one of the most important tools when it comes to creating balanced compositions. You find spaces in margins, between shapes, paragraphs, lines, words and even between letters.

Space is essentially white space, as we mentioned above. The difference is that in this case, it acts as a rule to help you align elements, keep them balanced and complement each other.

Grids, for example, use specific spacing measures to create a base for any design.

An infographic can be of any size.

At some point along your journey in design, you’ll come across the need to create an infographic.

Most infographics on social media are long and vertical, thanks to Pinterest and blog with infographics. But what this tip is about is that not all infographics need to have those dimensions.

Infographics can be square, horizontal, printed, interactive or big as a wall. The choice depends on what type of content you need to visualize and where it will be published.

A long vertical infographic for a blog post can even be cut into blocks and placed throughout the content.

Consider the psychology of color.

Further up in the list, we talked about color palettes and color themes. But that’s not all you need to know about color. When you choose the colors for your designs, consider what each color represents in an emotional and cultural sense.

Designs with strong bold colors compared to soft pastel colors inspire different emotional reactions in the viewer. Think of the emotion you want to portray and use colors that reflect that.

The colors on the color wheel can be combined in different ways with color harmonies. Finding the perfect color harmony for your project will help you design better.

Psychology of color is a skill you should learn if you plan to use designs in marketing and sales.

Know the dimensions you need beforehand.

Never start a project without knowing exactly what size it needs to be. Even though you can change the size later, you’ll have to readjust everything to fit into the new size.

For example, if you need to create a presentation don’t start with a vertical infographic size. Likewise, when creating a set of Instagram posts, make sure they are square, landscape or portrait with the following optimal dimensions.

social media image sizes - instagram image sizes

Dimensions are measured in two ways; the length and width in pixels and the aspect ratio. Both are important to know when designing.

The aspect ratio is the relationship of the size to the width of a design, it can have different numerical values but will always have the same shape.

Social media graphics, for example, need to be created in specific aspect ratios but the dimensions can be different according to how detailed your design is.

Know what type of file you need when downloading.

Just how you need to know the size of your graphics beforehand, you also need to know the type of file to download when you’re done. For example, do you need a JPEG for a web image, a PNG for a cut-out design with a transparent background?

Or maybe you need an HTML5 file with animation and interactivity. Analyze what you’ll need before you start so you can design accordingly.

Then, download what you need plus any options you might also need. An interactive infographic will look great in a blog post but you’ll need a static JPEG version for Pinterest.

With Visme you have many download options. From regular JPEGs to printable PDFs, animated GIFs and video.

designing infographics - download your infographic

Stay organized.

Staying organized while you design is as important as choosing the right fonts and colors. When you have all your assets ready to use, you save time and can concentrate more on creativity.

If you need to bring images, icons or visuals into your design tools make sure you do the following:

  • Name the files so they are easier to recognize
  • Create a main folder for your project
  • If possible create subfolders with types of assets

The new Visme dashboard helps you stay organized with better folder arrangement and labeling.

Create a Visme account today!Sign up. It’s free.

Tip #15:  Trust the design process.

Lastly, in the list of graphic design tips for beginner and non-designers, is to trust the design process. What we mean by this is: Don’t jump hoops or cut corners when designing something.

Below is a design process we created for you to follow. When you trust the design process, you have a better chance of creating a successful design.

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