The main purpose of using push notifications is to increase customer engagement. They allow sending regular messages, personalized offers, news, and reminders in order to reach and retain an expanded audience. Besides, action buttons can be integrated into the notification. Consequently, the user can cooperate with a website without going back to the web page.
Most people know push notifications from the apps they use on mobile. Despite that, we now see how the same concept is taken to web browsers and browsers installed on mobile phones. This trend will continue providing tailored notifications across our web activity.
Users solely need to give their approval in a single click to receive notifications as no installations are required. Consequently, push notifications can be sent directly to the user’s browsers without the need for building an app.
Although, it is crucial for companies to not use them thoughtlessly since that may cause an opposite undesirable effect. Here is a checklist with appropriate examples of when to use push notifications:
- New content
- Special deals
- Product launch
- Company news
- Huge discounts
Push notifications are a great marketing tool for anyone with a mobile app because they help you stay in contact with your users.
Just make sure you use this strategy carefully.
If you go overboard and use this method too often, it can cause users to mute your push notifications. This is obviously something you’ll want to avoid.
For those of you that aren’t sure what push notifications are and don’t know how to use them, I’m here to help. That’s why I created this guide.
As an industry expert, I’ll explain everything you need to know about push notifications.
That way you’ll know how to use them to improve your existing mobile application. Let’s dive in.
The difference between push notifications and text messages
Although there are lots of similarities, push notifications are not the same as text messages.
Both of these messages go directly to the user’s phone and look similar on their lock screen, but they’re still very different.
For a push notification to show up on a lock screen properly, you need to have a restricted character limit.
Text messages can be longer because the user can open it up to read the entire message. But if your push notification gets cut off on the lock screen, it’s going to hurt your conversions.
That’s why push notifications with fewer words have higher click-through rates.
So it’s important that you learn how to get your message across with a limited amount of words.
When you swipe to open a push notification, it will have the same effect as a text message. A text message will bring you to your messaging app, while a push notification will bring the user to whatever app sent the message.
Push notifications are completely free for users to receive. That’s not always the case with text messages.
If your company sends SMS messages as a promotional method, you may want to rethink this strategy. Depending on the user’s phone plan, they may have to pay to receive SMS messages.
Furthermore, lots of people associate SMS promotional content as spam. Even though you may have access to a customer’s phone number, sending unsolicited SMS messages is illegal.
People get these messages all the time from random numbers. You don’t want your company to be associated with spam.
Push notifications are much better because the user knows exactly who it’s coming from. It’s clear that the message is from the app that they’ve installed on their device.
Users can opt-in and opt-out of push notifications
If people don’t want to hear from you, they’ll turn off push notifications. This contact method puts the user in complete control, which is different from text messages.
Although the right push notifications can have high open rates, sending too many notifications will backfire.