According to Microsoft, “Power BI is a business analytics solution that lets you visualise your data, share insights across your organisation, or embed them in your app or website.”

It is a collection of products and services for individuals and teams in the areas of business intelligence (BI), reporting, and data visualisation.

Power BI additionally distinguishes itself through simplified publication and distribution features, as well as connects with other Microsoft products and services. Is it, however, the best option for your company?

Let’s explore what Power BI has to offer.

Components in Power BI

The Power BI product is made up of several apps, each with its own set of capabilities and applications. These are some examples:

  • Power Query: a data connectivity tool that lets you transform, combine, and enhance data from several sources
  • Power Pivot: a data modelling tool used to create data models
  • Power View: a data visualisation tool that generates interactive charts, graphs, maps, and other visuals
  • Power Map: another visualisation tool for creating immersive 3D visuals
  • Power Q&A: a question and answer engine that lets you ask questions about your data in plain language

Who Uses Power BI?

Despite the fact that Power BI is a self-service BI solution that makes data analytics available to employees, it is mostly utilised by data analysts and business intelligence specialists who construct data models before disseminating reports throughout the organisation. Those without analytical experience, on the other hand, may use Power BI and produce reports.

Microsoft Power BI is utilised by both department representatives and management, with reports and projections prepared to assist sales and marketing representatives, as well as statistics for management on how the department or individual employees are performing toward their goals.

Furthermore, Power BI provides an admin site for administrators to assist in customising the Power BI installation, as well as monitoring and licences.

Let’s look at the Top reasons why businesses around the world select Power BI for self-service and corporate business analytics.

1) Power BI is an industry leader

Gartner has ranked Microsoft a Leader in the Gartner 2020 Magic Quadrant for Analytics and Business Intelligence Platforms for the thirteenth year in a row.

2) Easy to connect your data

Power BI makes it incredibly simple to consolidate your data into a single location for improved accessibility, organisation, and visibility in your reporting efforts. It supports up to 70+ connectors, allowing businesses to load data from a wide range of popular cloud-based sources, including Azure (Azure Data Warehouse), DropBox, Google Analytics, OneDrive, and SalesForce, as well as Excel spreadsheets, CSV files, and data stored on-premises, such as SQL Database.

You can load pre-built Power BI dashboards in seconds and execute advanced data analysis in minutes with these built-in connections. You can always further customise aspects to your preference, or have your data professionals start by importing your datasets and creating your own dashboards and reports.

Power BI’s drag-and-drop interface also eliminates the need to code or copy and paste anything to get started, and Power BI can combine various files (like Excel spreadsheets) and analyse the combined data in a single report.

3) Powerful and performant

Power BI’s Power Pivot data modelling engine (shared with Excel) is a highly performant columnar database that compresses databases and ensures they load fully into memory for the greatest possible speed.

It’s fairly uncommon for your Power BI Workbook (.PBIX file) to be much less than your original data sets – in fact, 1GB databases are typically compressed down to roughly 50 – 200MB in size.

While Excel begins to slow down when dealing with huge models, Power BI is designed to handle tables with more than 100 million records without breaking a sweat. Power BI also uses automatic, incremental refreshes to ensure data is constantly up to date, which is a great benefit that further simplifies visual reporting for end users.

In summary, Power BI effectively condenses and loads millions of records into memory, allowing end-users to have a faster and more responsive data analysis experience.

4) Custom and open-source visuals

Power BI has a multitude of pre-packaged basic data graphics to use in your interactive reports, including bar, column, line, map, matrix, pie charts, scatter, table, and waterfall – each with its own set of customisation options for improved presentation and usefulness.

However, to add a personal touch, you may utilise free custom graphics produced by developers (or in-house) and shared with the Power BI community to display your data in the best way possible.

There’s a remarkable selection of rich and complicated graphics to take use of, including bullet graphs, correlation plots, decision trees, heatmaps, sparklines, and more, with custom visual files accessible from both Microsoft and the community over at the AppSource Marketplace.

If you want to show your data in a unique way, Power BI allows you to easily design your own visualisations rather than being limited to the standard options. It’s also really beneficial to observe and apply what the larger Power BI community is doing to improve your own design skills.

5) Familiar Excel features

Advanced Excel users who are familiar with the Data Analysis Expressions (DAX) formula language may go deeper into their data and uncover patterns more easily with Power BI’s familiar Power Pivot tools such as clustering, forecasting, grouping, and quick measures.

Excel users will be comfortable with the inbuilt self-service Power Query tool, making it simple to ingest, transform, integrate, and augment business data in Power BI right away. Another unspoken advantage is that Power BI works easily with Excel, eliminating the need to export files.

6) Governance & security

Power BI allows you to manage security, user access, and security all from the same interface, eliminating the need to employ additional products to guarantee severe compliance and regulatory standards are met. The service also includes Azure Active Directory (AAD) for user authentication, allowing you to access your data via Single Sign-On (SSO) in addition to your standard Power BI login credentials.

7) Real-time information

Dashboards are updated in real-time as data is delivered or streamed in, allowing viewers to instantly solve issues and uncover possibilities. Real-time data and graphics may be shown and updated in any report or dashboard. Streaming data sources can include factory sensors, social media sources, or anything else that collects or transmits time-sensitive data.

8) Simple & accessible insights

Regardless of what technology has to offer, if it’s not easy for everyone to use, it immediately limits what your business can do. Power BI makes it simple for anyone, regardless of skill or role, to find the data they need—even from different data sources on premises or in the cloud—and easily analyze and create beautiful reports. With an intuitive, customizable interface, anyone familiar with Excel or PowerPoint can jump right in. And Microsoft continues to improve navigation, viewing, and user collaboration—as well as making it easier for reports to be consumed, including a Mobile iOS app with Siri shortcuts that allow you to find what you need with a voice command.

9) Data modelling

Advanced data modelling has enabled modern software to foresee trends and predict future events rather reliably, and Power BI is one such product that delivers excellent predictive analytics and forecasting tools for exploring dependable future outcomes.

By adding a prediction to your line chart, you can run and analyse several ‘What If’ scenarios on your data, such as financial projections or industry-specific growth markets, using the analytics and forecasting features on Power BI desktop.

It automatically detects seasonality and the next reporting period (week, month, year) and provides forecasting results using built-in predictive forecasting models. These models estimate likely solutions from past data using statistical algorithms (typically of the data mining or machine learning kind) and project them in a useful manner using graphical visualisation.

10) Unifies large datasets into one dashboard

Everyone possesses varying degrees of business intelligence aptitude. A data analyst may be following sales performance and figures in 20 different countries and monitoring a variety of other indicators, but this amount of information is generally not appropriate for everyone in the firm.

The same holds true for advanced Power BI users. With this adaptable digital tool, detailed visualisations are wonderful to use and easy to track, but executives or staff from different departments will most likely desire a consolidated perspective of the business for ease.

Fortunately, with official free add-ons, Power BI can easily build simple visualisations of your most crucial business data that anybody can read and comprehend at a glance. These applications offer highly customisable visuals that may be used to convey your data simply or artistically.

  • Infographic Designer allows you to create unique pictograms using easy bar charts, column charts, and lists, as well as colourful straightforward images and useful features such as the ability to change the size and fill percentage of icons. With minimum training, it can convert complicated data into understandable information.
  • Power KPI displays key performance indicators and related data in a simplified dashboard style, with extensive user flexibility over both the visual appearance and the business logic that drives the indicators.
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